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Established on May 1, 1995, the Hong Kong Public
Relations Professionals' Association Limited ("PRPA")
is an independent body comprising public relations practitioners
in Hong Kong. Its founding members include public relations
professionals from the commercial and public sectors in Hong
Kong, either working in-house or in consultancies. Since its
inception, the Association has been actively promoting public
relations as a profession and providing regular meetings and
forums to exchange views and share experience. It is the belief
of PRPA that public relations will play an increasingly significant
role in an organization as well as the development of Hong Kong's
economy. |
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| 1. |
To promote the true meaning
of the term "Public Relations", and to enhance
public understanding of the public relations profession. |
| 2. |
To provide a unified voice for practitioners
on issues relevant to the profession of public relations. |
| 3. |
To provide a platform for practitioners
to exchange views and share experiences for individual
development, as well as for the development of the whole
industry. |
| 4. |
To advocate a Code of Professional Standards
to be observed by all public relations practitioners and
members. |
| 5. |
To develop and gain public recognition
of our professional status. |
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In order to promote and enhance the overall professional
quality of the industry, the Association adopts the following
Code of Professional Standards for its members to observe:
| 1. |
A member shall attempt to
work in accord with the public interest; |
| 2. |
A member shall adhere to highest ethical
standards of accuracy and truth, avoiding the dissemination
of misleading or false information; |
| 3. |
A member shall be obligated to keep commercial
confidentialities of his or her present and past employers; |
| 4. |
A member shall not serve two organizations
which have a conflict of interest, unless there is proper
disclosure and permission from both parties; |
| 5. |
A member shall behave ethically and in
good faith and shall not deliberately disparage the professional
integrity or reputation of any fellow practitioners, whether
working for a public or private sector organization or
client; |
| 6. |
A member who is a public relations consultant
shall not intentionally entice other member's current
clients, unless with prior mutual agreement that it will
not lead to any conflict of interest; |
| 7. |
A member shall not intentionally damage
the professional reputation or practice of another practitioner; |
| 8. |
If a member has evidence that another
member has been guilty of unethical, illegal, or unfair
practices, including those in violation of this Code,
the member should report the case to the Executive Committee
for appropriate action, such as admonition; |
| 9. |
All members have the obligation
to observe the Code of Professional Standards and support
the Executive Committee in the enforcement of the Code.
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